Promotional campaign set to boost economy and increase visitors

11/11/2021

Banbury’s venues and attractions will be advertised in towns and cities within a 50-mile radius of the town

An £18,000 promotional campaign is set to drive more visitors to Banbury and give a boost to the town centre economy.   The new tourism initiative is being launched by Banbury BID, the town’s Business Improvement District.

The project will promote Banbury, its shops, hospitality venues and attractions through advertising campaigns in towns and cities within a 50-mile radius of Banbury.   Billboards at selected train stations, supermarkets, and on buses on routes to and from the surrounding area will be used to promote Banbury’s highlights and special events and raise awareness of the town’s tourism website experiencebanbury.co.uk.

The campaign is set to run over the next few months and will be funded by the European Regional Development Fund from Cherwell District Council’s allocation, under the Welcome Back Fund, an HM Government COVID-19 initiative which is an extension of the earlier Reopening High Streets Safely scheme.

Stuart Moore, the Banbury BID Chair said: “The Banbury BID is grateful to have been given the opportunity to put forward project ideas to the Council for the Welcome Back Fund. We are delighted that this project succeeded in securing funding.

“We are looking forward to seeing the fruits of our labours soon, as we promote the town and encourage visitors to come and enjoy all the wonderful things which Banbury has to offer.”

It is anticipated that local towns such as Oxford, Bicester, and Stratford upon Avon will be targeted during the campaign.


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