Street Tag turns North Oxfordshire into a giant treasure hunt


Interactive app lets you win prizes for getting out and about and seeking tags to win points

Street Tag is coming to North Oxfordshire thanks to a free downloadable app which will turn our area into a giant virtual treasure hunt.  

Cherwell District Council has partnered with StreetTag for the initiative which rewards families and individuals with prizes for their physical activities such as walking, running, cycling, and others.

An interactive map guides players to specific “digital markers”, with participants picking up points for every one they discover. Points are built up over time, with Cherwell giving out prizes for families and individuals who top the table.

The virtual tags will be placed in popular walking routes and areas with green space to encourage players to get around on foot or bike. Using the latest GPS technology, the app will then be able to log when a player is in the correct area, rewarding them with points.

Each tag is worth an average of 10 points, but the council might increase the value of certain markers on particular dates or to encourage us to visit specific places including libraries and leisure centres.

Councillor George Reynolds, Cherwell’s lead member for leisure and sport said: “Health and wellbeing has never been more important. The statistics show that the healthier you are, the more likely you are to recover from COVID-19 if you catch it. We also know physical activity helps to improve mental health.

“By working with StreetTag, Cherwell is helping residents to improve their wellbeing by providing a fun and easy way to increase their activity levels. Anyone with access to a smartphone can get involved and with the extra competitive element, where points mean prizes, we hope this will become a popular activity for a wide variety of people all year round.”

Participants can play as individuals or as a family, with teams of up to six people allowed. Families signed up to Cherwell’s FAST programme are invited to join a special league with extra prizes including 1,000 bonus points for signing up with their FAST membership number. There are also plans for an inter-school league to be established this autumn.

The StreetTag app is available to download for free from Google Play and the App Store. Tags for the Cherwell leagues will be activated this coming Monday.

Published: by Banbury FM Newsteam

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